Louis Vuitton is a French luxury leather goods company that I have been passionate about since my childhood. I have then over time imagined various products in accordance with the aesthetic codes of the brand.
Here are some of them.
Watch Box
Leather as waste
Leather is a material with a special value. Its consumption must be regulated and optimized to get the best out of it.
Whether in the leather goods, automobile, or object design sector, cutting leather necessarily creates waste.
I find it unfortunate that such a material is thrown away only because it is too small to be used.
I want to find a way to revalue this waste by imagining a product at their scale.
Leather marquetry
I decided to assemble leathers of different species (crocodile, cobra, calf, ostrich or cow) that I cut into irregular shapes and then assembled. The different leathers, the different textures and the different patterns reflect the richness of biodiversity.
Gold represents here this richness and the value of these species. But it also refers to Kintsugi which is a traditional Japanese method of repairing porcelain and ceramics using glue based on lacquer and gold powder. Kintsugi, a symbol of resilience, is an art that gives life to broken objects.
It is not about hiding the repairs, but about highlighting them.
I thought about different objects to shape this leather marquetry. But my choice was a watch box. Precious, small, and not too much exposed to damages. It is the perfect product for this project.
Final product
The Keepall 55
Revisit a classic
I wanted to reinterpret an iconic bag of the house that I particularly appreciate: the KEEPALL.
To do this, I drew my inspiration from the Hot Rod cars of the 1950s, the golden age of automotive graphics.
Hot Road's Cars from 1950s
Hot Road Bag
I wanted to integrate into the bag the paint of flames very characteristic of these cars.
I chose to do this in the form of a monogrammed coated canvas sewn to the outside of the bag.
Colors and materials
After I modeled the bag I did a lot of research on colors and materials to find what would fit the best. I chose three monochromatic colors: green, blue and golden yellow.
I chose to use bright colors to recall the colorful paintings of the cars of that period.
KEEPALL
Final product
LV idol
Through this project, I wanted to work on the notion of the souvenir object.
I really appreciate the Art Toys movement and I would love to see Louis Vuitton in this market.
I then imagined a figurine that could be declined in different ranges. This idol could be the support of collaboration between the company and various artists.